The matchmaking session draw large crowds. [Photo provided to chinadaily.com.cn]
The 21st Century Commercial Real Estate Industry Development Forum opened in Xiamen on April 16, drawing executives from more than 200 commercial real estate firms and consumer brands to the three-day event. An initial investment matchmaking session featured presentations from several major national commercial groups and local developments, including the Grandview Group and Xiamen's International Business Core District.
The Xiamen Municipal Bureau of Commerce released the "Xiamen Commercial Real Estate Investment Guide" during the forum. The document lists 67 commercial cooperation projects and 27 planned commercial land plots across the city's six districts.
Xiamen's commercial streets are popular gathering spots for tourists. [Photo provided to chinadaily.com.cn]
At the matchmaking session, attendees included representatives from major industry players such as Yuexing Group, Pang Dong Lai, as well as executives from brands including Estée Lauder, Decathlon, and Ideal Auto. Organizers also conducted site visits to Xiamen's major commercial complexes, including the MixC Xiamen and SM City Plaza.
The city is home to 71 of the 100 major first stores opened in Fujian province over the past three years, as it uses national pilot programs for service sector opening, new consumption models, and international consumer environment development to expand supply, stimulate demand, and build a regional international consumption hub.
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